Engaging customers in debt: the science of successful messaging
We are inviting debt collection professionals to join us for a fascinating and informative webinar in collaboration with the world-renowned Behavioural Insights Team from 10 am-11.30 am on Wednesday 28th July 2021.
Join us and find out about the key principles that drive human behaviour and how behavioural insights can help you create relatable communications that improve engagement, increase customer motivation and guide positive outcomes in a digital environment.
- Understand what is meant by behavioural insights
- Understand how, when and why human behaviour deviates from traditional economic models and how this affects policy outcomes
- Understand how behavioural insights can be applied to improve outcomes in the debt management sector
Our guest speaker, Pantelis Solomon, will use real-world examples of how behavioural insights can inform policy and deliver impactful results for both businesses and consumers, including BIT’s prior work on engaging customers in arrears as well as experimental findings on improving customer compression and engagement in credit cards and pensions. Pantelis works in the Household Finance department of the Behavioural Insights Team. He oversees projects in the Financial Capability Lab, BIT’s partnership with the Money and Pensions Service.
In addition, Flexys machine learning research associate, Hannah Dockings, will be revealing some real-world results from our collaboration with artificial intelligence experts at the University of the West of England, creating algorithms that predict customer behaviour and propensity in the collections process.
We would like to hear from you, so bring your questions and join us on 28th July for an enlightening and informative discussion.